Blog Secret Shopping – What Is It? POSTED BY ADMIN+ ON January 18, 2017 IN BLOG | 0 COMMENTS
Secret Shopping – Gaining Popularity By Many Industries Today Shopping is one of the world’s largest phenomenons, as many individuals all over the world partake in this activity on a regular basis. With the implementation of secret shopping, individuals are provided with the opportunity to do the activity they enjoy doing and accumulate a reasonable amount of funding for doing so. Mystery shopping has undoubtedly become one of the most popular activities for those who are looking for an easy way to make quick money, as many people have become more aware of the benefits that are associated with this type of field.
Secret shopping can prove to be exponentially beneficial throughout the business industry as it helps owners to acquire a general sense of how useful their current efforts are. As an example, if a clothing store hires a variety of mystery shoppers to go to their store, the individual will report back to the company and they will be able to determine whether their customer service is effective or not. This amount of information inevitably helps companies to better their overall customer service, and work efforts to provide a more enjoyable environment for general shoppers and customers.
First implemented in the 1940’s, mystery shopping was used as a tool to effectively determine the efficiency of the employees that worked within the particular store. They also used a variety of other inspection methods such as questionnaires and conducting audio and video recordings. With the implementation of these techniques, companies were provided with the information they required to determine whether new employees were needed or removed.
One of the largest benefits to mystery shopping is it is an effective method that can be used throughout a variety of different industries. Contrary to popular belief, it is not only provided for retail environments. Hotels, movie theaters, restaurants, banks, car dealerships, health clubs, and gyms are also known to hire secret shoppers to provide their opinion about a particular establishment. With internet technology on the rise, there is now a need for mystery shoppers to evaluate online companies and businesses.
How The Process Works The job of a mystery shopper is relatively simple but a variety of different marketing research companies require their secret shoppers partake in a variety of different tasks depending on how in depth they wish the experience to be, or depending on how much information they wish to accumulate. The most common tasks for a mystery shopper include the following steps:
You will receive an email stating the different secret shopping opportunities in your area.
You will select the area you wish to participate in and return it to the market research company.
You will then receive your instructions relating to what store you will be shopping within.
After you have received your information, you then partake in the shopping experience within the required store.
After accumulating the required amount of information, you will then generate a report.
Once the report has been completed, you send it to the company so they can input the information into their records.
Funding will then be received for the work you have completed.
Many individuals find the above tasks are relatively simple to complete due to the fact the majority of the communication is conducted through online means. Although interacting through the internet can prove to be beneficial and it can also cut back on operating time and costs, there are a variety of different companies that will acquire their shoppers through references and meet with the participants face-to-face. When an individual is called into a secret shopper meeting, they will generally go over the details that are included with the shopping opportunity and then send the participants through the store to participate in the shopping venture. Once the shopping has been completed, the individuals are then required to report back to the person who hired them. They will then complete their reports and come to a complete analysis of what needs to be improved and implemented in the store.
Reporting as a Secret Shopper Some of the key elements described within the surveys required by the secret shoppers include:
The name(s) of the employee(s)
Who and how many employees assisted you throughout your shopping trip
The number of employees in the store
The sales pitch provided by the employee(s)
How many questions the employee asked the shopper about the products they were looking to purchase
How many products were shown by the employee to the shopper in order to find the appropriate product
The general speediness of the service (including floor personnel and cashiers)
If the company standards were met throughout the store
If you were greeted by the individuals within the store and if you were greeted friendly
If the employee(s) cooperated with all of your desired needs
The most imperative aspect of becoming a mystery shopper is the individual must blend in with their surrounding environment. Considering the analysis of what is to occur is meant to be completely confidential, having the ability to appear to be a regular shopper is a MUST! Without the ability to blend in with the other generic shoppers within the establishment, you will undoubtedly stand out and begin to raise the suspicions of those around you, thus leading to tainted observations. Although being essentially “camouflaged” is one of the most important factors of being a mystery shopper, individuals may be required to take photographs or specific measurements when they venture into the store.
Overall Benefits There are an ample amount of secret shopping opportunities available for individuals of all different ages throughout the world. With the opportunity to participate within an extremely easy field and acquire a reasonable amount of cash back, you will essentially be provided with the opportunity to shop for free. Although mystery shopping can prove to be beneficial for the shopper, it can also prove to be valuable for the company as well. With all of the information acquired by the secret shoppers, the overall longevity and reputation of the establishment will be maintained at a high and effective level.
Mystery Shopping – An Introduction POSTED BY ADMIN+ ON December 22, 2016 IN BLOG | 0 COMMENTS
Mystery Shopping – A Run Down Regarding This Proven To Be Effective Market Research Tool Mystery shopping is not a term that is foreign to most of us. It is by far an old marketing research tool that has been used way back in the 1940's and up to this day. When it was first introduced during the early 40's, it was a method used in order to measure the integrity of an employee.
Now, it has evolved from a tool specifically used for an assessment of an employee to a much bigger scope – it has become a tool used in market research. Nowadays, businesses are more customer-oriented; the marketing department of most companies would like to know what they can do to improve their product, service, the company as whole, if there are some issues or flaws in the system.
Defined It is a tool being used by marketing team or department for market research. The purpose as to why this tool is being used is dependent upon the company’s need internally.
Mystery shoppers do many of the following tasks: observe the environment, behave in a certain way to see what would be the reaction of the employee, purchase a product or service, register a complaint, ask questions. The end result would be to provide the client a report which provides all the details of the entire experience. This report will be the basis for the client to reassess whether or not there has been lapses or does the system contain flaws to be concerned about, requiring further investigation.
Basically, it’s more than shopping; it’s shopping in order to get an end result. Whether the result is good or bad, it is up to the client to act on it and try to improve things that need to be improved. This will eventually help in receiving loyal and new customers for the company.
It’s Purpose Now what’s the purpose? Why of all the tools used in marketing research, mystery shopping is sought after by many businesses?
First, it serves as one of the measurements to test whether or not there has been compliance to a certain regulation or the law. The consumer has the right under the law to complain if the company does not conduct itself in accordance with the law. Before having a real customer registering a formal complaint it would be best to check out whether or not the company or the business is doing every thing it can and has not violated any law or regulation in the process. It is like a check-up test or wake up call, so to speak.
Second, it is a tool used in order to gather particular information about a service or product. This is a milder purpose but can benefit the company in the long-run. Say for instance, there is a new product to be launched and the marketing team needs to have an in depth knowledge with regards to its marketability and if the people will accept the product with open arms, and ultimately, purchase the product. With mystery shopping, all it takes is for the company to have a mystery shopper perform certain tasks to know about a competitor’s product which is more or less similar to the product to be launched. After which, a report will be handed over to the marketing team and it is all up to them to take action.
Key Points To make it much clearer and to take notice as to what are the demands a mystery shopper should do in accordance with the mystery shopping business, it is important to know the key points. Listed below are many a client might add to, or remove:
Compliance as to the standards being set-up by the company in terms of appearance, presentation, and service
Cleanliness-both the employees and the store
Whether or not the employee's take the initiative or has invited a shopper to shop or come back
Whether or not the employee makes a suggestion of any add-on sale
The manner in which an employee closes a sale
What sales argument did the employee used
What type of product being shown to the shopper
What are the questions being asked in order for the shopper to find a particular product that suits him
Was there a greeting, was it in a friendly manner and done in accordance with the objective measures
What is the employee’s name
The time frame between the shopper gets in and being greeted by the employee
How many employees are “working” inside the establishment
Scams and Fraudulent Acts There has been an ongoing scam going on nowadays that is related to mystery shopping. What is being done here, is the culprit is going to find people from other parts of the world who wish to land a job in this field. When they have obtained a possible victim, they send a money order most often through Western Union or a check for a huge sum of money which is much higher than the purchase going to be made. This is to deposit the remaining amount of money less the amount used to purchase an item plus the mystery shopper’s fee. The “deposit” and “fee” monies will be wired to the scammer’s bank account, through Western Union, or any other means. The check is not genuine. The account is not an existing account even if it looks like a real check, especially when the account holder is a big company based in the U.S. or so.
If you do receive a check or money order from a company, always have it verified by a bank or the company the money order was created by to determine the legitimacy. DO NOT send any money until the check or money order has been cleared as being valid. If it is invalid and fake, contact the company to notify them of the issue. If you receive no response, contact the authorities.
Mystery Shopper Scam – An Introduction POSTED BY ADMIN+ ON December 6, 2016 IN BLOG | 0 COMMENTS
Mystery shopper scams are one of the common scams that almost every one of us have encountered. Why do we always fall for this kind of scam? This can be due to several reasons but the common ones are the following: first, the fact you get paid to shop is quite enticing.
Who would not grab the opportunity to be paid to shop, and be able to keep the item/service you have shopped for? Of course, everybody would give in to the idea and grab the opportunity right there and then. Two, this might be one of the most fun, relaxing, and easy way to earn money. For those who do not want to sweat themselves to earn a couple of bucks, then being a mystery shopper will be a good way to earn an income. Three, it is not a routine job. You get to be a customer of a certain establishment, do some recording of details, create feedback or come up with some criticisms and be paid for it. Every establishment you are going to visit would be another experience.
Mystery Shopper Scam – Stop Yourself From Becoming A Victim The scam has grown too much and it’s become so popular online there have been loads of victims who fall for such kind of trap. Those who are so eager to get the job of becoming a mystery shopper may end up spending their hard earned money if they are not careful.
This is the reason why before you even attempt to apply to be a mystery shopper, you need to be cautious whether the company you are sending your resume to is indeed a real company and not a bogus one! At least you will avoid becoming a victim of such scam.
Be Vigilant Even if it is enticing to have this job for one-time or on a regular basis, you need to be very vigilant since there are many companies involved in the scam. The most difficult part is you do not know who are you dealing with-are they the culprits or for real? Why? This is the reason most of them operate online and you can not even see the person who supposedly gives you a job in real flesh and blood. This is where the difficulty lies. How would you be able to determine whether the person you are talking to is a scammer or the real deal?
Thus, as a person who is looking for a good opportunity in becoming a mystery shopper it would be best that you should not fall for any of the traps set-up by scammers or else you will see yourself being ripped off at the end.
Take Time To Research The key in order for you not to become the victim in a mystery shopper scam is to take time and research. Do not assume that the company who creates an advertisement or seeking for mystery shoppers is legitimate.
How do you research? Well, basically, start with the name of the company. You want to make sure that the company does exist, duly registered, and have complied with all the legal requirements in order to operate business. Try to search if such company has been scamming lots of people online or if there are other victims too. You can easily find such information online. Just take time and you will find what you are going to look for.
Don’t Be A Fool Many have become victims of a scam at some point. The objective is to not become one. The same thing applies with a mystery shopper scam. A scammer will not be able to trick you if you do not allow them. Therefore, it is a must you do not end up looking and becoming a fool or else you will see yourself as the victim. You can very well avoid the fact of being a victim if you use your brain. Yes, you do need to think things through before you even consider if a mystery shopping job is genuine or not.
Most often, mystery shopping jobs do not even ask you to pay them a single cent before you can get the job. The job will always be in this manner: you are going to shop, do as what you are told to do, submit a report to the company and eventually a check will be sent to you which will cover up your fee plus the amount of money you have incurred. Not only that, you will be able to keep the item you have purchased. If the job requires you to send money to their company, before you even start the job or just for the mere fact that you are required to send over cash overseas, then this is already a sign that indeed it is a scam.
Conclusion Bottom line is to try to avoid being involved in a mystery shopper scam. The mode of scamming may be different but these scammers share the same thing: to get as much money out of you. They will not even stop persuading you to send over money to them. Sooner or later such scammer will succeed and before you know it, you have been eventually scammed!
Scamming is like an art. Only those who perfect the art of scamming will definitely succeed in ripping people off from their hard earned money. Thus, you need to open your eyes and never fall for those too good to be true mystery shopping jobs out there. Be vigilant! You do not want to be part of the list of victims of in a mystery shopper scam.
Mystery Shopper Jobs – Defined POSTED BY ADMIN+ ON November 16, 2016 IN BLOG | 0 COMMENTS
Mystery Shopper Jobs – What You Need To Know Mystery shopper jobs have been the “in” thing today. A lot of people would like to be a mystery shopper due to what is at stake. Imagine, having to shop and everything is being paid for and you are paid for shopping. How cool is that? For sure this will be one of the funnest jobs ever. No wonder there are quite a number of people who have been dying to land a mystery shopping job.
What do we mean by a mystery shopper job? It is a kind of a job wherein the company or an organization will hire a person to be a mystery shopper to go to a specific store, pretend to be a customer and ask questions along the way. The whole experience should be written on a report and submitted to the company or organization.
The mystery shopper is being paid to do shopping, and the item or service being shopped for is all paid by the sponsor (the company or organization who hired such shopper). There is no “shelling out” of money from the pocket of the shopper. Everything is paid for. Not only that, it is so much fun to do and it’s not even a work for those who love shopping. It is like getting paid in order to have fun.
Of course, certain points need to be addressed and answered. This is going to be narrated on a detailed report which is the end result of a mystery shopper job.
The Demand Is There The biggest question that most aspiring mystery shoppers out there will like to know is whether or not there is a demand for this job. Is it something to be dreamed about and hunt for? The answer to this question is YES.
With competition being so tight nowadays and information can be gathered through a click of a mouse, businesses would like to be on the same level or be in line with the fast paced world. To be in the game, it is important that every business should be customer-oriented. Satisfying them when it comes to a product and service is the key of generating more sales revenue and obtaining the targeted quota for the quarter.
The marketing team or the upper management can do the checking themselves but it is by human nature especially in an working environment that employees will do well when the boss is around. If not then everything starts to unfold. With mystery shopper jobs, companies will be able to assess the true competence of the employees, whether or not they are doing their job well. This might entail a cost on the part of the company but the end result is as close as it gets with the real deal. Therefore, a proper assessment will be given and there will be due course of action to be done in case there are some lapses.
How Much Is The Pay The salary is not known. There is not even a concrete range or bracket as to how a fun job like mystery shopping can earn a person. If trying to weigh things, this is a secretive job and the identity of the shopper should not be known. For sure there has been a contract signed between the shopper and the company, it includes non-disclosure of the shopper’s identity as well as the salary or fee. If it leaks out, then the shopper will have to face charges and of course this would be detrimental to the company who hired a mystery shopper.
Again, the salary of a mystery shopper is unknown and there have been no known supporting details to attest if some figures surfacing the net is indeed true or not.
Where To Find Legitimate Jobs The usual trend is the people who pose to be a mystery shopper are a direct employee of a huge retail store or advertising company. Other than that, the rest will be scammers who want to lure every aspiring applicant’s money.
But wait! There are marketing companies online who do offer genuine mystery shopper jobs. They are the legitimate ones and you can find them online. Yes, the Internet world is the place to be in order to search for real jobs. But be very cautious. Most of them are posing to be giving away a real job, yet, they are in fact scammers who simply want to get money from people.
Beware of Scammers How to determine whether a particular job posting is a scam or not? Here are two key points. First, it requires signing up and there is a need to pay first before becoming a mystery shopper. Second, getting a check with a huge sum of money and wiring money to a person’s bank account which is in excess of the cost of the shopping and the fee.
As being discussed in the previous paragraphs, there are at least two things to remember. The bottom line here is if there is a need to shell out money before being hired as a mystery shopper, stay away from it. Why? For one, what job makes you pay to be become an employee? Also, It is by practice that companies do not send over checks before the entire work is done. Therefore, it may take some time before the check will arrive at your hands. Never ever attempt to fall into the dirty trick of scammers who wish to rip off people with their hard earned money.
Mystery shopper jobs can be a good way to earn extra income or to have fun while earning. But there might be some loopholes along the way due to the rise of online scammers. Thus, it is incumbent upon every person who wishes to get into mystery shopping to be weary and be careful in applying for such particular job. One thing is clear: this profession is hugely on the rise.
MSPA transcends what most retail establishments have been aiming for – becoming the best at what they do. With the various aspects that the owner has to attend to, going deeper into the core of everything will be too much to handle especially when it comes to evaluation of the product, customer service, and the overall package of the business.
This is where hiring a company who is rendering mystery shopping services takes the picture. Everyone in the retail store will have no idea that an evaluation has been made since a mystery shopper will be sent over to the store, buy like a regular shopper and put into a detailed report everything that transpires. Based on the report it would be up to the owner as to what necessary measures he needs to come up with to improve the business and for the sustainability of the business as well.
Thus, it is highly advisable to go for a marketing and research company that is a member of the MSPA. At least, you will have an assurance that the mystery shopping service rendered is done in a manner that it is within the standards and proper reporting is made. You will be dealing with the top companies in the business so you need not worry about lapses, mistakes, or any forms of error.
MSPA – An Introduction MSPA is an acronym for Mystery Shopping Providers Association. For an entrepreneur who wants nothing but to give the best service to his loyal and potential customer it is but proper to seek out a way to test or evaluate everything from the products sold, the way the staff do their work, and the overall look of the establishment. All these can be easily obtainable if you are going to hire a company offering mystery shopping as part of their services.
Now, you can not simply hire any kind of marketing and research company out there that you are going to bump with. You do not want to deal with a service which did not conform to the standards or done in a poorly manner or else you will be simply wasting your money. Do you want to be ripped off and get lame service? Of course not! The only way you can avoid this is for you to, again, hire a market and research company who is a member of the MSPA.
Who Are The Members? They do not give off a list of its members blatantly on its official website. This is to keep everything as private as possible and only relay information to people who are interested in hiring companies who are members to do marketing, research and development, and the like.
However, you can easily spot a company who is a member by looking at the official website to see if they have the MSPA seal thus confirming they are indeed a member of this prestigious association. Other than that there is no way you can find companies who are members without having to go through a certain process to retrieve such information.
Why Is It Important That A Company Is A Member? The importance of hiring a company that is a member is to ensure that you will get quality results, and service is rendered in accordance with specific standards set forward. Not only that, you can assure you are not hiring a simple marketing company but more than that. You are hiring a company which is far better than the rest.
Also, it is not as easy as 1-2-3 to be a member. A company needs to pass certain standards before they can be admitted as a member. If you are looking for that one particular company to do marketing and research or to have a detailed report as to the performance of your staff and how your company is being perceived on a customer’s point of view – go for a MSPA member. For sure, you will get the result you have always wanted, i.e. accurate, all honest, logical and unbiased. Now this is definitely worth paying every penny for.
At the age where scamming becomes an art, you simply want to make sure that you are dealing with the real deal and not become a helpless victim of another scammer’s proven-to-be-effective-method of scamming people. At least you have an association to run to if you have suspicions about a particular marketing and research company. Also, you can double check as well whether or not a company to be a member of the association is indeed a member. This is the only way you will know the truth. If you depend on the claim they are a member, you might regret that you did not do a thorough check. It does pay off to perform precautionary measures before you hire a company to do mystery shopping services for you and obtain proof they are a member.
Conclusion At the end of the day, if you want to get hold of a company who is going to give you accurate information, and a detailed report about the performance of your store employees, your products, and, at the same time, how your establishment is viewed upon by an average customer – then going for a company offering mystery shopping as a service is the way to go.
It would be highly advisable that the company you are about to hire is a member of the Mystery Shopping Providers Association. At least, you can be assured the service rendered is in conformity with the standards set and you will be receiving the best. Of course, you do not want to get a mediocre service, right?
Basically, you are looking for companies who have the logo of MSPA posted on their official websites and at the same time expressly state indeed they are a member. This is the only way you will have an idea as to whether a company is part of the prestigious association. But you do need to confirm such claim by contacting the Mystery Shopping Providers Association. At least you will know the truth and not fall for another way of tricking you to believe something of which the company is not.
GFK mystery shopping review is one thing you should be looking for if you are trying to determine if indeed the company does pay, if it’s legitimate, and not just another company who poses to be the real deal when in truth they are not. There are various companies who do offer honest mystery shopping jobs but you have to have a keen eye for such job.
This review will provide you with relevant information you need to know before you even attempt to send over your resume and wishing you will get hired. The last thing you would want to happen is for you to be a victim of a scam.
GFK Mystery Shopping Review – An Introduction There have been loads of reviews being written and published online about GFK companies. But the thing is it would be difficult for you to determine which of these reviews are for real and which are not. As a person who wants to land a job in mystery shopping, you do need to gather as much information about the company to protect you from being ripped off by people who would want to take advantage of your weakness.
GFK has been the topic of many conversations. Some say it is indeed a good business while others are neutral or mum about the issue of them being the real deal. With the kind of information that we see around online it would be very much difficult to distinguish which reviews we believe. If you simply believe every single bit of information being posted online about GFK it may lead you to come up with a decision that you will soon regret at the end. Believing in hearsay, without real proof or evidence about a claim should not be taken into consideration or else you will find yourself getting scammed or lose the opportunity of earning a decent income. Thus, be sure you do have open eyes for important information that will unveil you the real score about GFK.
Pros At this juncture, let us take a closer look at what are the advantages GFK Mystery Shopping..
First, GFK is a proud member of MSPA (Mystery Shopping Providers Association) and MRS (Market Research Society). This alone is already proof that GFK is not a company that hides behind a cloth in order to cover up its flaws and illegitimacy. Having been a member to MSPA as well as MRS make GFK a trusted company.
Second, GFK gives off a thorough guide on how to become a mystery shopper. On the official website of GFK, for example GFK Research North America, you will be given helpful links in terms of the following: how to become a mystery shopper, FAQs, how does it work, key qualities needed, and how to apply.
Third, GFK is aware of the ongoing scam going on that uses their name on a plot to extort money from people also known as the Western Union Mystery Shopping Scam. There was even a press release dated on April 20, 2009 regarding the matter. The company asserted there is no connection in any way with the scam and people should not respond if they receive an email which tries to ask personal information from the recipient including bank details.
Cons Who would have thought companies like GFK is going to be tainted by a disadvantage? Nevertheless, this simply shows even a perfect and established company can have situations every now and then.
The only drawback about GFK Mystery shopping is the possibility you could victim on an online scam. What these scammers do is they use the GFK name to make their emails look and sound legitimate (real), and there is no way a recipient of the email will notice the irregularities. What the email does is it tries to lure the recipient to give out personal information and even worst bank details.
On a glimpse the email might look legitimate, if you read between the lies you will soon find out it is a way of tricking you to hand over vital information about yourself– such as your bank details. Of which you should NOT give away to a total stranger or company.
Conclusion There are a lot of things that have been said about GFK companies. Some people are so eager to apply for a job as a mystery shopper without even knowing about what the company is, and everything about it. As a potential applicant, it is essential to do a thorough check and be sure you are dealing with a legit company and not just another scam you are going to fall for. Thus, a GFK mystery shopping review plays an integral role.
You have access to many GFK mystery shopping reviews online. Read each of them, and be sure you have discerned the accurate from a con. After you have every single detail you need, you need to come up with a decision whether to pursue applying for a job as a mystery shopper or stop day-dreaming.
One more thing, you need to make sure the GFK mystery shopping review you are currently reading is reliable and accurate. You do not want to be misinformed about the real score. You need to be able to get hold of any kind of details or information that will help you come up with a sound decision. So, start looking for GFK mystery shopping review now.